India among countries which practise CSR: survey
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India among countries which practise CSR: survey

Four out of five organisations practice Corporate Social Responsibility, ranging from donating to local charities to undertaking global fair labour standards.

business Updated: Apr 13, 2007 12:13 IST

India is among countries where more than four out of five organizations are practising Corporate Social Responsibility (CSR), ranging from donating to local charities to undertaking global fair labour standards, according to a survey.

The international survey by the Society for Human Resources Management (SHRM) found that human resources personnel in India, Brazil, Mexico and Australia are more likely than those in the United States to report that their organisation has formal CSR policies.

Brazil reported highest participation rate at 95 per cent with the United States at 91 per cent. The employees in India and Brazil, the survey found, are encouraged to spearhead volunteer programmes.

China has the lowest percentage for encouraging employees to spearhead CSR programmes and Chinese respondents reported the lowest rate of participation in CSR practices, it said.

The study, titled '2007 Corporate Social Responsibility: A Pilot Study', surveyed human resource (HR) professionals in India, the United States, China, Mexico, Brazil, Australia and Canada.

"Organisations are increasingly assessing the social and environmental impact of their business decisions," said Susan Meisinger, president and chief executive officer of SHRM.

"As a result of globalization, I believe more organisations will incorporate CSR practices in their business strategies. As these practices increase, HR professionals will play a larger role in CSR programmes, from strategy to implementation."

With the exception of respondents from Brazil, the majority of organisations that currently do not have CSR policies have no plans to create them either.

Organisations in Brazil are significantly more likely to create CSR policies than those in the United States, Australia, China and Canada, the study said.

In the United States, Brazil, Australia and Canada, the main obstacles to CSR programmes were reported to be cost, unproven benefits and lack of support from senior management.

"While some organisations consider cost to be an obstacle to CSR practices, others point to improved image, competitive advantage and greater market share as clear benefits," said Meisinger.

First Published: Apr 13, 2007 11:29 IST