Microsoft, Facebook in search tango

Microsoft Corp deepened its ties with social networking company Facebook on Wednesday, bolstering its fledgling Bing search engine to catch up with Google Inc.

Microsoft Corp deepened its ties with social networking company Facebook on Wednesday, bolstering its fledgling Bing search engine to catch up with Google Inc.

HT Image

Starting on Wednesday, Bing will take data posted on Facebook — such as users' ‘likes’ or preferences — and use that information to provide more relevant search results.

The tie-up between the world’s largest software company and the largest social network potentially pushes Web searches — one of the Internet’s earliest activities — in a new direction.