NDTV tells WPP to ‘clean up’

NDTV today asked global advertising WPP to “clean-up” their system and not indulge in public relations exercise., HT reports.

NDTV on Thursday asked global advertising WPP to “clean-up” their system and not indulge in public relations exercise.

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“NDTV is baffled and amused by the PR effort by WPP. PR is clearly the main aim, as the WPP statement contains a number of legal flaws,” the TV channel said in a statement here.

“We suggest that WPP should focus on honestly fixing... their badly damaged and dishonest ratings system in India - which in their statement they acknowledge they have control over and is their responsibility,” it added.

Last month, NDTV had filed a lawsuit in New York State Supreme Court accusing WPP, ratings company Nielsen and TAM Media among others for manipulating viewership data.

WPP had termed the lawsuit as “hypothetical.”