US ON TOP. Outsourcing to India

Published on Jan 29, 2006 06:54 PM IST

The vast majority of firms outsourcing to India will remain US based, writes Deepak Mankar.

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My old friend and occasional online correspondent, Jayne A Hitchcock, wrote me an e-mail after reading the item about (‘TRUE CONFESSIONS. Teen bloggers alarm school authorities.’). She wrote that it was “not just – [but] LiveJournal,, and other online journals and blogs and … not just kids and teens who put too much information in their profiles.” She makes it a point to emphasize this aspect of online safety: “You wouldn't believe how many adults put way too much information in their profiles as well.” Jayne also mentioned that they “recently added a new unit to WHOA called WHOA-KTD (Kids/Teen Division), where we are helping kids and teens who are being cyberbullied, harassed or stalked online, as well as educating parents, educators and other adults on how to help kids and teens. I am getting many requests from school districts to come do talks to students, educators, parents and the general public and have partnered with the folks at Softwaretimeto give away copies of their program that helps parents monitor how long their child is online.” Thanks you, Jayne, for the invaluable input. By the way, WHOA is short for Working to Halt Online Abuse.

US ON TOP. Outsourcing to India.

The US slice of the Indian offshoring pie in 2004 was 78% as compared to the UK’s 17%. The rest accounted for the remaining 5%, according to Datamonitor, "The Future of Contact Center Outsourcing in India and the Philippines" (DMTC1035). The UK's share had grown markedly in the past 18 months “with a number of high-profile financial institutions moving their call center operations into the country. As pressure mounts on executives in domestic markets to deliver further cost-savings, so that share is set to increase. Nevertheless, the vast majority of firms outsourcing to India going forward will still be US based, although there is evidence that the Philippines will prove to be a significant competitor to India for US outsourcing work.”

LETTING GO? US government to unchain ICANN?

Of late, Paul Twomey, who presides over the Internet Corporation for Assigned Names and Numbers, has been hinting at his charge “flying solo” after September 2006 when its last MoU with the US Government comes to an end. However, the Bush administration seemed to have switched policies in July 2005, asserting that the US would "maintain its historic role in authorizing changes or modifications to the authoritative root zone file."The policy u-turn is believed to be “mainly a tactical maneuver to strengthen the US hand at the negotiating table at the World Summit on the Information Society. related story (‘US Government asserts control over the DNS’) can be found here:

CLOUT! Do ‘political’ blogs have it?

K Daniel Glover, managing editor of National Journal's Technology Daily, writes bi-weeklyabout bloggers’ political impact at principal thrust seems to be that “blogs covering politics have evolved frommusings of the pajama-clad set to commentary that's now having aserious impact,” according to Steve Outing of in his 23 January 2006 post. Interesting!

VIVE LE BLOG! A French lifestyle dictum.

In France, more than two thirds of internet users know blogging, reports Loic Le Meur, Executive VP and General Manager EMEA, Six Apart. Many of them have already their own blogs. And: “blogs reach as big an audience as traditional media,”writes Katja Riefler in her 23 January post at reporting on the Digital Lifestyle Day 2006 held in Munich. She elaborates the French numbers further: “17 million or 73 percent of French Internet users are familiar with blogs; 6.7 million read blogs; and almost one out of 10 users already has created a blog of his/her own.”  “Blogging became immensely important during the recent riots in the suburbs of Paris,” writes Katja Riefler. She cites Le Meur’s assertion that "Bloggers get an audience and are listened to." Le Meur’s blogged video with the minister of culture on the riots got 100,000 downloads and 500 comments. However, he said, as a blogger you have to be able to deal with negative reactions.

DATA WIKI. Kahani mein ek naya twist.

At, there’s a new information resource that relies on users to both contribute and edit content. “Now business data aggregator Alacra has joined the parade with a wiki that points to sources of business information across a wide range of topics and industries,” is the comment we find at Also: “At the moment, most content has been provided by Alacra editors. Later this year, users will be able to contribute entries, request changes, and participate in forums.As with most business portals, you'll find handpicked links to a wide range of business information including business blogs, content aggregators, event calendars, publications, trade organizations, personal profiles, and publications. But the real distinguishing feature is the Alacra Spotlights area, which offers links to resources in some seventy industries. The editors guide you through each industry with commentary and summaries on the resources they've chosen to highlight.
ROOFTOP ADS. Going through the roof!

This Inquirer comment it all: “Apparently street wise companies are hiring painters to paint their logos or advertising messages on the roof. The idea is that when the Google satellite passes overhead, users will be able to see company logos stand out in a sea of otherwise bare roofs.” An example of a rooftop ad for Targetis here along with this observation: “Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses.” Steve Outing of finds this development “either funny or disturbing”. I find it merely enterprising.


According to Merriam-Webster, the No.1 word for 2005, based on the tally of online searches, was ‘integrity’, meaning ‘incorruptibility’, ‘soundness’, ‘completeness’ – also a synonym for ‘honesty’. . The other 9 words at the top of the ladder were : ‘refugee’, ‘contempt’, ‘filibuster’, ‘insipid’, ‘tsunami’, ‘pandemic’, ‘conclave’, ‘levee’ and ‘inept’ respectively. Also, among the new entries in the Collegiate edition figured the following: ‘amuse-bouche’ (a 1984 noun meaning ‘a small complimentary appetizer offered at some restaurants’); ‘a small complimentary appetizer offered at some restaurants’ (a1982 noun meaning ‘battle dress uniform: a military uniform for field service’); ‘bikini wax’ (‘a procedure for removing pubic hair from the skin near the edge of the bottom half of a bikini by applying hot wax, covering the wax with a cloth to which the wax and hair adhere, and then peeling it off quickly’); ‘brain freeze’ (a 1991 noun meaning ‘a sudden shooting pain in the head caused by ingesting very cold food such as ice cream ordrink’); ‘chick flick’ (a 1988noun meaning‘a motion picture intended to appeal especially to women’); ‘civil union’  (a 1992noun meaning ‘the legal status that ensures to same-sex couples specified rights and responsibilities of married couples’); ‘cybrarian’ (a 1992noun meaning ‘a person whose job is to find, collect and manage information that is available on the World Wide Web’); ‘metadata’ (a 1983noun meaning ‘data that provides information about other data’);and ‘hospitalist’ (a 1996noun meaning ‘a physician who specializes in treating hospitalized patients of other physicians in order to minimize the number of hospital visits by other physicians’)among others.

That's all for now though there's plenty more out there. Join me again next week, same place.

Copyright (c) 2001- 2006 by Deepak Mankar. All rights reserved. Deepak Mankar, an advertising practitioner on the creative side since 1965, is also intensely passionate about the web and web content creation. Read his online articles at  Website: You may e-mail him at

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