Women warm up to tougher jobs, aims
Indian women are no longer content to play second fiddle and are making inroads into professions that call for more legwork while expecting quick returns in the forms of promotion and pay, a survey says. Himani Chandna Gurtoo reports. The family is her foundationbusiness Updated: Apr 03, 2013 01:37 IST
Indian women are no longer content to play second fiddle, and are making inroads into professions that call for more legwork while expecting quick returns in the forms of promotion and pay, a survey by professional network ApnaCircle.com has found.
While teaching, traditionally a favourite with women, still remains an attractive profession for them, it has been overtaken by information Technology (IT) as the preferred sector.
“The tremendous growth opportunities and supportive HR policies created by IT companies could be a major factor (for this change),” said Yogesh Bansal, CEO of ApnaCircle.com, which with three million subscribers in India, ranks after LinkedIn among professional networks worldwide.
“Apart from female-oriented jobs in sectors such as teaching and administration, women are increasingly choosing jobs from frenzied professions such as marketing, media and entrepreneurship,” the survey says.
Moreover, their expectation of career advancement is, if anything, faster than men. Over 30% of those surveyed expect promotions within a year in a job.
“Women are growing ambitious and spend more time on professional networking than men,” Bansal said.
“They use mobile phones, kitty parties, gatherings and social media platforms for networking.”
The survey found that around 17%-19% of females aspire to reach vice-president or president-level positions, though a quarter of the respondents said they quit their jobs after achieving level ‘senior manager’ level designations.
Of the 400 respondents surveyed, 60% of the women chose to abandon their career after marriage/childbirth. They also believe that the Indian society is male-dominated.
“It is not easy for every woman to be efficient at multitasking,” said Bansal.
But, in typical Indian fashion, they don’t let that get them down: “About 66% of respondents would like to be born as women in the next life too.”