Karnataka's Nandini milk to enter into New Delhi from Nov 21, will compete with Amul and Mother Dairy

Karnataka CM Siddaramaiah will launch the brand in the national capital on Thursday, and this is the first time Nandini will enter into the Delhi market.

Published on: Nov 20, 2024, 12:37:49 IST

By HT News Desk

Prefer HTon Google

Share via

Copy link

Karnataka’s home-grown dairy brand, Nandini, is all set to launch the sale of milk products in New Delhi on November 21, reported Money Control. Karnataka CM Siddaramaiah will launch the brand in the national capital on Thursday, and this is the first time Nandini will enter into the Delhi market.

Apart from Karnataka, Nandini products are available in Telangana, Tamil Nadu, Andhra Pradesh, Kerala and Maharashtra. It will now enter into New Delhi. (PTI)

Also Read - Karnataka's Nandini dairy becomes official sponsor for Indian Super League

Speaking to the publication, Karnataka Milk Federation (KMF) managing director MK Jagadish said, “Starting from November 21, Nandini milk products will be available across New Delhi. We are also introducing Dosa and Idli batter in Karnataka from November 26.”

Apart from Karnataka, Nandini products are available in Telangana, Tamil Nadu, Andhra Pradesh, Kerala and Maharashtra. The company earlier transported milk products from Karnataka to New Delhi as an experiment to test their shelf life. “As an experiment, we transported these dairy products to Delhi by road, which took us 56 hours. However, we managed to maintain the quality,” a senior KMF official said earlier.

Nandini will now compete with players like Amul and Mother Dairy, which hold a majority of the market share in New Delhi.

Also Read - Bengaluru Electric Vehicle showroom catches fire while charging a scooter, 20-year-old employee killed

During the cricket T20 World Cup in the United States of America (USA), Nandini entered the energy-drink market in the United States with ‘Nandini Splash,’ a whey-based energy drink. “We wanted to make Nandini a focus point in the World Cup. Whey-based energy drinks were made available in the US market during the tournament, and it will be a global brand,” MK Jagadish said.

Nandini also sponsored the cricket teams of Scotland and Ireland during the Cricket World Cup. This was the first time for a home-grown brand, which was in the news during the assembly elections, to sponsor international cricket teams.

The erstwhile BJP government in Karnataka faced a backlash before the assembly elections after Amul announced curd sales in Bengaluru. Former CM Basavaraj Bommai later clarified that Amul will never replace Nandini in Karnataka but both brands will co-exist

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

Get the latest City News, local updates, weather alerts and breaking stories from Bengaluru, Delhi, Mumbai, Hyderabad and other major cities across India on Hindustan Times.