State-run outlets record liquor sales worth ₹18.85 crore on New Year's Eve in Karnataka

Mysore Sales International Ltd (MSIL) outlets in Karnataka witness ₹4.34 crore increase in liquor sales on New Year's Eve.

Published on: Jan 2, 2024, 14:52:04 IST

By Yamini C S

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Mysore Sales International Ltd (MSIL) outlets, which are run by the Karnataka government, reported a staggering revenue from sales of liquor on New Year's Eve, summing up to ₹18.85 crore. Officials on Monday said they saw a spike of ₹4.34 crore in revenue when compared to December 31 the previous year, when they had made sales equalling ₹14.51 crore.

Mysore Sales International Ltd (MSIL) is a Karnataka government-run enterprise.(Representative Photo)

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According to the firm, Raichur city drank the most liquor, as it recorded the highest sales from across the state. "An outlet near Raichur railway station recorded the highest sales of ₹11.66 lakh, followed by another outlet on the Gunj Road of the same city, turning sales of ₹9.96 lakh," the company said in a statement accessed by news agency PTI.

Bengaluru Urban district also showed great enthusiasm in welcoming the new year, topping the districts list for highest sales - ₹1.82 crore. The district had brought ₹1.35 crore worth of sales to the enterprise last year.

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"The sales at the upgraded first-of-its-kind MSIL Boutique which was inaugurated on Monday at Thimmaiah Road in Basaveshawaranagara touched ₹3.5 lakh. The same outlet recorded sales of ₹2.59 lakh on the same day in the previous year," the statement read.

“On normal days, the total sales of liquor at MSIL outlets in the state would be around ₹8 crore. It touched a peak of ₹18.85 crore on the eve of the new year's day,” it added.

(With inputs from PTI)

ABOUT THE AUTHOR
Yamini C S
Yamini CS is a Senior Content Producer at Hindustan Times with nearly six years of experience in digital journalism. She is part of the India News desk, where she works on a wide range of stories cutting across civic issues, city-based developments, politics, governance, public policy, breaking news, trending topics, and international affairs that have an impact on India. Her role involves tracking fast-moving developments, verifying information from official and on-ground sources, and presenting news in a clear, accessible format for a digital-first audience. A significant part of her work includes handling live blogs during major news events, such as elections, court verdicts, political developments, civic disruptions, protests, weather-related alerts, and unfolding national or international incidents. Through live coverage, she focuses on timely updates to help readers follow complex stories as they evolve. Before moving to the broader India News desk, Yamini was associated with the Bengaluru desk at Hindustan Times, where she extensively covered urban governance, infrastructure, traffic and transport issues, weather events, public grievances, and civic administration in the city. This experience strengthened her grounding in city reporting and sharpened her focus on citizen-centric journalism. She began her career as a correspondent with Reuters after completing a postgraduate diploma in journalism from the Indian Institute of Journalism and New Media. Her early training instilled a strong emphasis on accuracy, sourcing, and news ethics, which continue to shape her reporting style. Outside of work, Yamini enjoys reading across genres, listening to music, and spending time with her family, which help her maintain balance in a fast-paced newsroom environment.Read More

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