Sign in

LG office hits back at Bharadwaj’s PR attack over AAP spending ₹1.9K cr on ads

Officials with the LG’s office countered, saying that the state government has spent at an average of ₹36 crore per month and ₹1.2 crore per day on advertising for “personal glorification of its leader and its political party”

Updated on: Sep 5, 2024, 05:40:16 IST
Share
Share via
  • facebook
  • twitter
  • linkedin
Copy link
  • copy link

New Delhi

LG VK Saxena. (HT Archive)
LG VK Saxena. (HT Archive)

Lieutenant governor (LG) VK Saxena’s office on Wednesday hit back at Delhi minister Saurabh Bharadwaj’s criticism of the LG’s office spending funds on social media firms, saying that the AAP spent ₹1,900 crore on advertising from 2019-2023 and calling it “laughably atrocious” of the AAP to be spending so much despite severe financial distress during two years of the Covid-19 pandemic.

An official from the LG’s office said that a tender of ₹1.5 per year was issued, mainly to prevent the spread of misinformation, but the Aam Aadmi Party (AAP) said that no previous LG “hired such an expensive social media agency for his image and office”.

Officials with the LG’s office countered, saying that the state government has spent at an average of ₹36 crore per month and ₹1.2 crore per day on advertising for “personal glorification of its leader and its political party (AAP)”.

“It would not be out of place to mention here that the total ads spent during five years of Sheila Dikshit regime during 2009-2010 to 2013-2014, amounted to a meagre ₹87.5 crore in comparison to the ₹1,900 crore of this government... It is ironical that such statements come from a minister of a government that spends ₹30 lakh per month ( ₹1 lakh per day) on an agency for issuing press releases alone, ₹14 crore annually on an agency for live streaming of its political programs, ₹4 crore annually on a PR agency and ₹2 crore annually on a social media agency,” said an official from the LG’s office.

The AAP hit back, saying that the LG started comparing himself to an elected government that has approved budgets for publicity.

“The problem of LG saab and his secretariat is that they have started comparing themselves with the elected government or CM of Delhi. They have forgotten that the elected Prime Minister, the elected ministers of central government and elected CMs of states occupy public facing offices who are popularly elected by the people. Their budgets for publicity and social media are approved by their cabinet and later approved by the elected parliament or the elected legislative assemblies of respective states,” an AAP spokesperson said.

The official also said that in successive press statements issued by the LG office, the choice of words used for the CM and the government has been abusive, defamatory, misleading and patently false.

  • Snehil Sinha
    ABOUT THE AUTHOR
    Snehil Sinha

    Snehil Sinha is an Assistant Editor with the Delhi Metro bureau of Hindustan Times, where she reports on politics, governance, public policy, urban infrastructure and transport, subjects that shape the everyday lives of millions in the national capital. Over a journalism career spanning 14 years, she has built a reputation for meticulous, data-driven reporting that combines on-ground perspectives with policy analysis. She began her career with The Indian Express before joining Hindustan Times, where she has reported extensively on civic administration and urban governance in Gurugram, Noida and now Delhi. Her reporting is distinguished by its clarity, depth and balance. Whether covering large-scale infrastructure projects, environmental challenges, transport reforms or government policy, she tries to translate complex administrative decisions into accessible, engaging stories without losing nuance. Her work reflects a strong command of public records, official data and field reporting, often connecting policy announcements with their impact on citizens. Her stories go beyond headlines to explain how governance decisions influence the city's growth, mobility and quality of life, making her work an important contribution to informed public discourse.Read More