Union MoS: BIS must enhance Made in India brand

Today more than 22,300 standards are in force and 94% of Indian standards are being harmonised with ISO and ISE standards, said the minister

Noida: Union minister of consumer affairs, food and public distribution Pralhad Joshi on Monday underlined the need to deliver safe, reliable and high quality products and services to the citizens as the nation aims to become the world’s third-largest economy.

The minister said that under the guidance of Prime Minister Narendra Modi, the new BIS Act of 2016 will further boost ease of doing business and strengthen the ‘Make in India’ campaign. (PTI)

Speaking on the occasion of the World Standards Day during an event hosted by the National Institute of Training for Standardization in Noida, the minister said that the consumers’ well-being depends on “their access to quality products while the growth and profitability of the industry is directly linked to the demand for these high-quality goods”.

This is a holistic approach acknowledging the interdependence of the consumers and producers fostering the robust quality ecosystem, he said.

Urging the Bureau of Indian Standards (BIS) to focus on quality since Indian economy is “rapidly growing along with its contribution in global trade”, the minister said that the BIS has “a huge role to play in enriching economic growth, enhancing the ‘Made in India’ label and establishing Brand Bharat at a global level”.

He said that under the guidance of Prime Minister Narendra Modi, the new BIS Act of 2016 will further boost ease of doing business and strengthen the ‘Make in India’ campaign.

The minister lauded the BIS for their relentless efforts in standardisation of products, as he said: “Today more than 22,300 standards are in force and 94% of Indian standards are being harmonised with ISO and ISE standards.”

“We have to set a standard where awareness is created among consumers to verify ISI and BIS certification before buying any product, that is the challenge for us,” Joshi added.

On the occasion, Pramod Kumar Tiwari, director general, BIS, elaborated on the organisation’s strategic initiatives, underscoring the critical importance of collaboration and knowledge-sharing to enhance India’s standards on a global stage.