England cricket team’s Barmy Army rebrands, drops UK flag
England’s loyal group of cricket supporters the Barmy Army has ditched the country’s national flag, the St George’s Cross, from its official logo, as it looks to rebrand its image.Updated: Apr 30, 2018 20:43 IST
England cricket team’s Barmy Army fans are in the process of rebranding and the biggest change will be the removal of the British flag from its logo.
According to The Express of UK, the group founded in 1994-95 wants more families, women and young fans to sign up and the rebranding exercise is aimed at that. The Barmy Army has around 27,000 members.
The British flag has been part of the Barmy Army logo since its launch. The new logo has Barmy in red, and Army in blue.
Chris Millard, new managing director of Barmy Army, said: “The St George’s Cross has been on our logo for 25 years; it’s loved by many, but we’re trying to move towards a new era and we think that, with a tidy-up of our logo and a refresh of our structure, we can start to make cricket more accessible for everyone.”
Barmy Army are famous as a boisterous group that cheers on the England cricket team wherever it plays around the world. Barmy Army fans sing special songs that support their team and target their opponents, especially Australia.
Banned Australia vice-captain David Warner and wife Candice were Barmy Army’s target at last year’s Ashes, but perhaps the biggest impact the group had was in 2009 when it launched an attack on Aussie pacer Mitchell Johnson.
Johnson admitted later that he was affected by the jibe ‘he bowls to the left, he bowls to the right… his name in Mitchell Johnson, his bowling is shite’.