Ludhiana outfits help IPL go green
Not only does the third edition of the Indian Premier League promise to be one of the biggest sporting extravaganzas in the country, it plans to keep the show small in its carbon footprint too. Amit Sharma reports.Updated: Mar 09, 2010, 18:21 IST
Not only does the third edition of the Indian Premier League (IPL) promise to be one of the biggest sporting extravaganzas in the country, it plans to keep the show small in its carbon footprint too.
And doing its bit to help the organisers achieve their goal is the famed hosiery industry of Ludhiana — otherwise notorious for its pollution record — with ‘green kits’.
Contracts have been received to produce eco-friendly sportswear to be worn by teams owned by Shah Rukh Khan, Preity Zinta, the Ambanis, and the lakhs of fans expected to buy them as souvenirs.
Carbon footprint is the measure of the ‘environment-killer’ carbon dioxide (CO2) released in any activity by way of energy consumed to produce goods or carry out any work.
And the specially designed “carbon neutraliser” clothing cuts down on the vital count at every stage of production - from raw materials to packaging.
The result: from the average 6-8 kg CO2 released in the environment per garment, it will be as low as 3.5 -4.5 kg per ‘dri-fit garment’ being produced. Different units have contracts to produce 16 lakh such kits.
Arun Dhand, owner of Ankita Impex, producing for Reebok, says: “We imported special raw materials, including polyester, which is sourced from recycling.
Its carbon credentials have been scientifically established.”
Reebok is supplying to the Kolkata Knight Riders, the Royal Challengers, the Chennai Super Kings and the Kings XI Punjab.
Another global brand, Adidas, has given the contract to two other city-based firms — Knitwell Apparels and Ankita Impex’s sister concern run by Dhand’s son Anuj - to provide the kits to the Mumbai Indians and the Delhi Daredevils.
As this is the second time the local units are fabricating sportswear for the Indian Premier League, workers at the factories have their loyalties too. For Jugraj, it is Royal Challengers. “It was a proud moment when I saw team owner Vijay Mallaya wearing the shirt tailored by me. This time, I’ve asked to be again put on the unit stitching for Royal Challengers,” he says.
Sanjay has been inscribing ‘best of luck’ on every carton containing kits for Mahendra Singh Dhoni’s Super Kings.