A scent of festivity in Pitampura

The search for the best-smelling perfume ends at Dilli Haat, Pitampura, where the third Itra and Sugandhi Mela is being organised. HT reports.

The search for the best-smelling perfume ends at Dilli Haat, Pitampura, where the third Itra and Sugandhi Mela is being organised.

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The three-day festival, which began on Friday, has been organised by the tourism department in technical collaboration with Fragrance and Flavor Development Centre, Kannauj.

Officials said the objective of this festival is to generate awareness about the ancient art of perfumery. The mela gives an opportunity to people to interact with those who are directly involved in the industry.

The mela is also a platform to showcase oil products for naturopathy with sessions of Panchkarma, perfumery and aromatherapy to show the strength of natural treatments.

“A live demonstration on Panchkarma and perfume were also held. Around 40 perfumers from all over the country are participating in this event,” said a senior Delhi government official.

The concluding day of the festival will have a magic show by Kharbanda Brothers and a cultural programme by Panjabi Academy.