AIFF ropes in Salman Khan as brand ambassador

Bollywood actor Salman Khan has been roped in as the brand ambassador of Indian football by the All India Football Federation to promote the game in the country.

Bollywood actor Salman Khan has been roped in as the brand ambassador of Indian football by the All India Football Federation to promote the game in the country.

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Salman, who was present at the Ambedkar Stadium on Monday night to watch India's Nehru Cup title victory over Syria, has agreed to promote the game, AIFF acting president Praful Patel said.

"Salman is a national icon. He had come to us and said he wants to promote football. So we have made him our brand ambassador. It is not going to incur any cost to us and he had approached to us voluntarily," Patel said.

"We have to see how he can help promote football in the country," he added.

Salman, who had shown interest in buying an Indian Premier League side when the league will be expanded to 10 teams in 2011, took a walk at the periphery of the pitch waving to the crowd who filled up the 20,000 capacity Ambedkar Stadium to the brim in New Delhi on Monday night.