Books collection initiative in Limca Book of Records

The Aviva Great Wall of Education, presented by Hindustan Times, has found a place in the Limca Book of Records 2011 for creating a huge wall of books in the year 2009.

The Aviva Great Wall of Education, presented by Hindustan Times, has found a place in the Limca Book of Records 2011 for creating a huge wall of books in the year 2009.

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People from all walks of life donated books and an astounding 1,23,000 books were collected at the end of the drive.

The Limca Book of Records has recognised the effort as 'huge wall of books' in the country. The books were later donated to underprivileged children. Thousands of people from Delhi and NCR had donated their books over five days to help build the giant wall.

"We plan to expand the footprint of the Aviva Great Wall of Education so that we can reach out to more underprivileged children and contribute towards a better, stronger and educated India," said Gaurav Rajput, director marketing, Aviva India.

These books were divided by age-group, language and usability, and were sent to different projects run by the NGO — Save the Children, impacting close to 1,70,000 underprivileged children. A similar project was also undertaken in 2010 in Delhi, Mumbai, Kolkata and Chennai. More than 9,50,000 books were collected then. These books were distributed to more than 5,00,000 children in projects supported by Sarva Shiksha Abhiyan, and NGOs such as Save the Children and Khushii.