Local MBAs create new search engine

Search engines such as Google and Yahoo and online encyclopedia Wikipedia might have some serious competition on their hands.

Search engines such as Google and Yahoo and online encyclopedia Wikipedia might have some serious competition on their hands.

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A brainchild of two tech-savvy MBA professionals in Gurgaon, an interactive education search engine www.rubrb.com not only offers curriculum-related solutions for students of class VI to XII, it also provides individual responses on any academic doubts or projects by empanelled teachers or PhD students within 30-45 minutes.

And the best part - It's free with no registration charges.

"This is for students who lag behind their peers as they are a little slow or shy of asking questions in classrooms or even tuition centres. Such children, who happen to be a many in number, ultimately turn to peer groups to address their academic needs," said Saiphul Singh Bhullar (32), a management graduate from Symbiosis Institute, Pune.

His partner Gurleen Saraon (28) is an MBA from Panjab University.

Originally from Chandigarh, the duo has been staying in Gurgaon for nearly four years and has worked with a couple of multi-national companies.

They claim the USP of their venture is that it caters to individual needs of students, unlike search engines and online encyclopedias.

Within three weeks of the launch, nearly 3,500 students have already registered on the website, Bhullar said.

The urge to fulfill the needs of students who need an extra bit of help drove Bhullar and Saraon to quit their jobs, conduct a thorough study of various education links for more than two years. These links have been attached to their website.

"Registered students get a one-page solution whereas earlier they would have to scramble through various sites offering numerous pages and links," Bhullar said.