PM-hopeful Advani wooing young voters

Trying out weights at a gymnasium, launching a personal website, chatting online and reaching out to students, the 81-year-old Bharatiya Janata Party (BJP) prime ministerial hopeful L.K. Advani is going all out to woo the young voters, who could play a decisive role in the coming elections.
HT Image
HT Image
Updated on Feb 21, 2009 04:39 PM IST
Copy Link
IANS | By, New Delhi

Trying out weights at a gymnasium, launching a personal website, chatting online and reaching out to students, the 81-year-old Bharatiya Janata Party (BJP) prime ministerial hopeful L.K. Advani is going all out to woo the young voters, who could play a decisive role in the coming elections.

With the rival Congress party making the most of its young brigade, led by youthful general secretary Rahul Gandhi, Advani's campaign managers are pulling out all stops to position him as a promising candidate who fuses experience with the alertness of a young man.

On a tour of Ahmedabad, a part of which falls in his Gandhinagar constituency in Gujarat, the BJP leader Friday inaugurated a gym developed by the Ahmedabad municipal corporation and also tried out his hands at the weights.

The media personnel covering the event virtually fell over each other to catch on camera the octogenarian leader flexing his muscles with some shoulder crunches.

Earlier, on his 81st birthday in November last year, he launched a website www.lkadvani.in and more recently a vigorous Internet campaign called 'Advani for PM'.

"No other political leader in the country has such an exhaustive website as Advaniji's. It has 800 pages, 250 videos and 4,000 photographs and it is interactive," said Advani's adviser Sudheendra Kulkarni, who has put together the website along with BJP's information technology head Pradyot Bora.

Bora told IANS that the focus of the Internet advertisement blitzkrieg is to "drive home the message that if you want change, go for Advaniji".

"Through (popular search engine) Google, the advertisement goes to as many as 2,000 websites most visited by Indians," he said.

Asked about the purpose of running the Internet campaign on the sites of newspapers in Pakistan and America, he said: "It is obvious we are not targeting voters settled there, but visitors to these sites from India."

The latest addition to the campaign is a programme christened Advani@Campus, which aims to reach out to students on 5,600 campuses across the country.

The programme would be handled by around 125 volunteers chosen from netizens registered on Advani's website. "Over 6,000 users are registered on the site. Over 100 of them participated at a meeting we called in Delhi; they had many suggestions," Kulkarni said.

Former BJP president M. Venkaiah Naidu had told reporters recently that the party had chalked out the plan under which netizen volunteers would be recruited till the elections were over. "They would later go back to their own professions."

The campus programme at Jawaharlal Nehru University's (JNU) Tapti Hostel began strategically late in the evening Friday to ensure many of the young voters would be around in their hostels and could be contacted. Former union minister Arun Shourie inaugurated the programme.

The volunteers would be assigned responsibility according to their specialisation. A doctor would run the campaign on medical campuses, while a management student would go to the business schools.

A BJP campaign manager privately said it was important to aggressively woo the youngsters not only because of the Congress projecting Rahul Gandhi as a youth icon, "but also because the first-time voters are indeed asking for younger leaders".

He cited the instance of some questioners asking Advani on an online chat session on www.rediff.com about the need for younger leaders. Some others had posted suggestions on the BJP leader's website that he should have party general secretary Arun Jaitley or Gujarat Chief Minister Narendra Modi as his deputy.

SHARE THIS ARTICLE ON
Close Story
QUICKREADS

Less time to read?

Try Quickreads

  • A family on a motor bike during rains. 

    Karnataka rain: Amid red alert, holiday for schools, colleges in these districts

    Owing to continuous rain, educational institutions in several parts of Karnataka will remain shut on Thursday. Top officials in the 4 districts of Karnataka - namely Udupi, Kodagu, Hassan and Uttara Kannada -- have declared holiday for Anganwadi schools and colleges amid the 'red alert' issued by the weather department. The Indian Meteorological Department has predicted extremely heavy rain, ranging above 204.5 mm for these 4 cities.

  • Karnataka Animal Husbandry Minister Prabhu B Chavan.

    ‘Do not sacrifice cattle for Bakrid festival,’ says Karnataka Minister

    Karnataka Animal Husbandry Minister Prabhu B Chavan appealed to people not to sacrifice cattle for the Bakrid festival while warning of stern action against the offenders. The Minister emphasised the Cow Slaughter Prohibition Act has already been in force in Karnataka. Generally, during the Bakrid festival, there is a tradition of sacrifice, for which livestock such as cow, ox, calf and camels are also used, said Chavan.

  • Chandigarh administrator Banwarilal Purohit on Wednesday gave in-principle approval for a synthetic running track at Sukhna Lake. (HT PHOTO )

    Synthetic running track on Sukhna Lake gets Chandigarh administrator’s nod

    Chandigarh Chandigarh administrator Banwarilal Purohit on Wednesday gave in-principle approval for a synthetic running track at Sukhna Lake. UT adviser Dharam Pal, said, “The Chandigarh Heritage Conservation Committee had earlier given its go-ahead for the proposal. Next, the detailed plan and cost estimates will be prepared; and then, tenders will be floated for the project.” A UT official said the proposed track is part of the administration's efforts to give Sukhna Lake a major facelift.

  • The National Highway Authority of India (NHAI) has approved two over-bridges, which are likely to reduce travel time between Kalka and Zirakpur and alleviate traffic jams on the stretch by next year. (HT PHOTo)

    Soon, 2 over-bridges to cut travel time between Kalka, Zirakpur

    The National Highway Authority of India has approved two over-bridges, which are likely to reduce travel time between Kalka and Zirakpur and alleviate traffic jams on the stretch by next year. NHAI has already floated tenders for the 60-m wide over-bridges, which will be constructed at a cost of ₹50 crore. It has invited bids for the “construction and site improvement of the four-lane national highway (NH-22) on the Zirakpur-Parwanoo junction.”

  • Fifteen students had a narrow escape after their school bus skidded into a waterlogged open drain in Daulat Singhwala village in Phabat area of Zirakpur. (HT Photo)

    Close shave for 15 students as bus skids into waterlogged ditch in Zirakpur

    Fifteen students had a narrow escape after their school bus skidded into a waterlogged open drain in Daulat Singhwala village in Phabat area of Zirakpur. The bus, which was ferrying students of Blue Bird High School, Sector 16, Panchkula, was making way for another school bus when it skidded into the overflowing drain. The bus tilted in the drain, but passersby and parents were able to rescue the children through the driver's window.

SHARE
Story Saved
×
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Thursday, July 07, 2022