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Weddings are no longer a family affair. The desire to display the best minus the tension has opened up opportunities for trousseau packers, theme decorators and wedding planners.
“When I came back from USA to India in 1992 after doing my masters in mass communication with a specialisation in wedding management, people made fun of me as to what kind of profession is this", said Neeta Raheja.
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She is one of the first women in India to pioneer the concept of ‘designer weddings’. Weddings are a big business now. The magnitude of wedding business has gone over by 500%. Professionals these days are doing tasks ranging from invitation cards to gift packing to selection of venue and cuisine.
You name it and they do it for you. “With joint families disintegrating, people have no time to arrange a major event-wedding, so I realised there was a dire need for consultants who had experience in managing weddings professionally”, says Raheja.
First Published: May 23, 2006 11:51 IST