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Aishwarya gets a cleft smile for charity

Aishwarya Rai Bachchan, who is the goodwill ambassador for Smile Train, has shot a daring ad for the charity. The video shows the actress with a cleft lip to spread awareness and garner resources to help the worldwide movement. Click for video here

entertainment Updated: Jul 15, 2011 15:43 IST

Aishwarya Rai Bachchan hailed by many as the most beautiful woman in the world, has today been announced as the first goodwill ambassador for Smile Train, the world's largest cleft charity.

Recognised as one of the 100 most influential people in the world, Aishwarya will now be adding one more role to her illustrious career. She will partner with Smile Train, in association with her own charity, the Aishwarya Rai Foundation, in numerous ways to spread awareness and garner recourses to help the worldwide movement.

Using her superstar status, her high wattage personality and global reach, Aishwarya will work with Smile Train to achieve an ambitious new goal in helping change the lives of over one million children worldwide who suffer from shame and isolation because of cleft lip and cleft palate.

As Goodwill Ambassador, Aishwarya will actively work to help Smile Train to provide free cleft surgery to children in 76 developing countries around the world, including India. This initiative will help raise awareness in India and around the world to the plight of children born with cleft.

Speaking in reaction to the worldwide announcement, Aishwarya Rai Bachchan mentions, "God has given me plenty of reasons to smile and I feel it's time to spread it around. There are a lot of children out there who so desperately need help, but can't receive timely care because their families cannot afford this surgery or are ill-educated about this condition. Working with Smile Train, if I can make a difference in their lives, it will certainly make me feel honored and blessed."

"Aishwarya's universal appeal and star power will be a priceless asset to our organization, and we consider it a great privilege to have her represent our organization, which does such important work in every corner of the globe," said Smile Train President Brian Mullaney.

"I look forward to working with her. Her poise, intelligence and dedication to our mission will catapult the work that we do to new and exciting heights."

"Aishwarya is a global superstar, which makes her the perfect representative for our global organization," Mullaney said.

"There is no corner of the world where she isn't known, and in each of those corners, there is a Smile Train hospital that is helping kids every day of the year."

First Published: Jul 15, 2011 14:29 IST