Teen pop sensation Justin Bieber’s debut fragrance has generated over $3 million in sales in just three weeks.
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“If it sustains this momentum, it will become the number-one-selling fragrance of 2011. We haven’t seen anything like it since Jennifer Lopez’s Glow and Britney Spears’ Curious,” says Karen Grant, a senior global industry analyst.
The 17-year-old singer’s scent for females, Someday, is being retailed at Macy’s in New York. It is the biggest celebrity fragrance launch on record.