HT Image
HT Image

Bollywood designers turning heads

For funds-flush Bollywood, getting the look of the actors right has evolved into a fine art and designers are now walking away with accolades and applause.
By Priyanka Khanna | IANS
UPDATED ON FEB 18, 2008 08:20 PM IST

Gone are the days when no one remembered the person behind Amitabh Bachchan's knotted shirt in Deewar or Neetu Singh's bell-bottoms.

For funds-flush Bollywood, getting the look of the actors right has evolved into a fine art and designers are now walking away with accolades and applause.

Wake-up at 2 a.m. to look the part for the first shot at 11 a.m. is what the cast of Jodhaa Akbar went through during the making of Ahsutosh Gowariker's just released historical romance inspired by the opulent Mughal era.

Neeta Lulla, who designed for the entire cast of Jodhaa Akbar - from Hrithik Roshan and Aishwarya Rai, to a commoner walking on the road, is raking in as much applause as the actors of the film that released Friday.

Neeta is not new to costume dramas, having won a National Award for her designs in Sanjay Leela Bhansali's Devdas".

"Everything was well researched. Even then, I worked on this project for a year and half because there was very little information available about the costumes and jewellery worn during that period," says Neeta.

While she designed the clothes and the armour, which was crafted in Jodhpur, production designer Nitin Desai designed the weapons. The breathtaking jewellery was designed by leading jewellery brand Tanishq with inputs by Neeta and Gowariker.

The tie-up with Tanishq not only helped Gowariker recreate the grandiosity of the Mughal era but also got the film a lot of on-air publicity.

Ads of Tanishq's Jodhaa Akbar collection designed in gold, cut diamond, ruby, kundan and jade far out-number ads of the film itself.

Unlike the classic Mughal-E-Azam, Neeta used a lot of warm tones in the film and designed clothes that are ornate but not completely un-wearable.

"I was aiming at a blend of both bringing back the grandness of those days in today's time zone," says Neeta.

Bollywood has come a long way from the days when the concept of a costume designer did not exist. The person handling the clothes department was for long known as merely a 'dresswallah'.

This, in spite of the fact that the only Indian to have won an Oscar so far is costume designer Bhanu Aitheya for her work in Richard Attenbourgh's Gandhi. She got the coveted statue for Costume Design.

It took a true-blue commercial hit film like Rangeela, in which Manish Malhotra designed Urmila Matondkar's costumes, to announce the arrival of costume designers in Bollywood.

The short dresses worn by Urmila catapulted her career and opened the floodgates for fashion designers to enter films.

Manish showed that designing for Hindi films was the best way to influence fashion across the country and designers stopped being snooty about associating with Bollywood.

"When I started, the industry used to work like five dresses for songs, three for romantic scenes, two for family sequences. I started designing according to characters," says Manish.

In the 80s it was always felt that commercial cinema sold dreams and dreams could never portray status of abjectness. But now with realism starting to make its presence felt in Bollywood, costumes have now come to form an integral part of the whole set up and become a vital cog in providing authenticity to the films.

Alas, commercial Hindi filmmakers are realising that clothes maketh the man.

The trend towards realism in Hindi cinema may well be welcomed by most, but it does make one long for outrageous get-ups that Bollywood was once known for. Remember Amrish Puri's Mogambo or Gulshan Grover's Bad Man? Then there are times when an actor grossly miscalculates a look and ends up being the butt of all jokes.

Even the big and the mighty have given audiences plenty of reasons to double over laughing with their sartorial disasters.

As Bollywood goes real, Aamir Khan's act as a small-time performer in a drama troupe in Mela, Sanjay Dutt and Suniel Shetty in Rudraksh, which made a sci-fi film look like a vampire movie, and Govinda's affinity for dressing up like he is in a fancy dress competition are some of the things that are surely missed.

However, Amitabh Bachchan's ostentatious get-up in Jhoom Barabar Jhoom drew considerable flak from critics and audiences alike, especially since the script didn't back his presence in the film.

SHARE THIS ARTICLE ON
Close
John Abraham took to Instagram on Tuesday to share a surprising new picture.
John Abraham took to Instagram on Tuesday to share a surprising new picture.

John Abraham poses with just a pillow, fans say 'not this early in the morning'

UPDATED ON MAR 02, 2021 10:19 AM IST
  • John Abraham posed for a slightly different picture on Tuesday. He was seen posing with nothing but a pillow as he waited for his clothes on film sets.
Close
Anushka Sharma with her dog in a picture she shared earlier.
Anushka Sharma with her dog in a picture she shared earlier.

Anushka wishes fans good morning with view of sea from plush Mumbai home

UPDATED ON MAR 02, 2021 09:25 AM IST
  • Anushka Sharma gave fans a look at the view of the sea from her Mumbai home. Anushka has been enjoying life as a new mother since welcoming daughter Vamika in January.
Close
Shraddha Kapoor with her family at the wedding,
Shraddha Kapoor with her family at the wedding,

Shraddha twins with sea at cousin's wedding; aunt Padmini, Rohan Shretha attend

UPDATED ON MAR 02, 2021 09:20 AM IST
Actor Shraddha Kapoor chose the right outfit for her cousin Priyaank Sharma's wedding with Shaza Morani in the Maldives. He is the son of former actor Padmini Kolhapure.
Close
Salil Ankola shares his pic from the hospital.(Instagram)
Salil Ankola shares his pic from the hospital.(Instagram)

Salil Ankola tests Covid 19 positive: 'It has been a scary time'

PUBLISHED ON MAR 02, 2021 08:01 AM IST
  • Cricketer-turned-actor Salil Ankola shares how he was rushed to the hospital after facing breathlessness, soon after testing positive for coronavirus.
Close
Bipasa Basu has been on vacation with Karan Singh Grover in Maldives.
Bipasa Basu has been on vacation with Karan Singh Grover in Maldives.

Bipasha Basu funny video of husband Karan Singh Grover from Maldives

PUBLISHED ON MAR 02, 2021 07:51 AM IST
  • Bipasha Basu has shared Bipapictures of herself and a funny video of her husband Karan Singh Grover from their Maldives vacation. Check them out here.
Close
Tiger Shroff's paternal grandmother was from Kazakhstan, while his maternal grandmother was from Belgium.
Tiger Shroff's paternal grandmother was from Kazakhstan, while his maternal grandmother was from Belgium.

Did you know Tiger's handsome looks come from his Gujarati, Turk, Belgian roots?

UPDATED ON MAR 02, 2021 07:31 AM IST
  • Happy birthday Tiger Shroff: If you thought the Baaghi's star's features were hard to define and did not fit into the more desi definition of good looks, then you must read about his family background.
Close
Deepika Padukone talked about her 'daily routine' in her new Instagram post.
Deepika Padukone talked about her 'daily routine' in her new Instagram post.

Deepika Padukone gives a peek of her 'daily routine' in new video. Watch it here

UPDATED ON MAR 02, 2021 07:19 AM IST
  • Deepika Padukone, in her new Instagram post, talked about her daily routine. She also revealed whether she '(plans) a lot'. Watch the video here.
Close
Salman Khan has been linked to Iulia Vantur for a while now.
Salman Khan has been linked to Iulia Vantur for a while now.

Salman Khan wants Iulia Vantur to learn Urdu, says Arshi Khan

UPDATED ON MAR 02, 2021 07:19 AM IST
  • Arshi Khan has said that Salman Khan introduced her to Iulia Vantur at the Bigg Boss 14 after-party, and said that he wants her to learn Urdu.
Close
Actor Sonnalli Seygall recently travelled to Kerala for a week and is quite happy that she decided to go for it.
Actor Sonnalli Seygall recently travelled to Kerala for a week and is quite happy that she decided to go for it.

Sonnalli Seygall: I realised we can’t stop living our life

By Juhi Chakraborty
PUBLISHED ON MAR 02, 2021 12:49 AM IST
Actor Sonnalli Seygall, who recently went on a holiday to Kerala, admits she had ‘second thoughts’ given the pandemic.
Close
Actor Mrinal Dutt has starred in projects helmed by Pradeep Sarkar and Arati Kadav.
Actor Mrinal Dutt has starred in projects helmed by Pradeep Sarkar and Arati Kadav.

Mrinal Dutt: Fortunately, I have been going in the right direction in terms of work

By Rishabh Suri
PUBLISHED ON MAR 02, 2021 12:42 AM IST
Mrinal Dutt is pretty satisfied with however his career has shaped up so far, and the chances he has got to work with directors such as Pradeep Sarkar (Coldd Lassi Aur Chicken Masala) and Arati Kadav (who is known for directing Cargo)
Close
Tiger Shroff, who turns 31 on March 2, with his father, actor Jackie Shroff.
Tiger Shroff, who turns 31 on March 2, with his father, actor Jackie Shroff.

Jackie Shroff: Tiger is married to his work right now

By Sugandha Rawal
PUBLISHED ON MAR 02, 2021 12:40 AM IST
Jackie Shroff feels his son, Tiger, always knew the art of balancing, and what it takes to rise again after a fall
Close
Actor Bidita Bag on her visit to Lucknow. (Suraj Kumar/HT)
Actor Bidita Bag on her visit to Lucknow. (Suraj Kumar/HT)

Bidita Bag: OTT is giving work, money & visibility

By Deep Saxena
PUBLISHED ON MAR 01, 2021 11:55 PM IST
Now, we can’t complain as there is enough good work for actors, said the ‘Babumoshai Bandookbaz’ actor on her visit to Lucknow
Close
Ankita Lokhande said that she went through depression.
Ankita Lokhande said that she went through depression.

Ankita talks about going through depression, says she was in a 'very bad state'

UPDATED ON MAR 01, 2021 09:35 PM IST
  • Ankita Lokhande, in an Instagram live, talked about going through depression but not opening up about it. She said that she did not have anyone to support her except her family and some fans.
Close
Rubina Dilaik won Bigg Boss 14.
Rubina Dilaik won Bigg Boss 14.

Rubina says she is 'craving' a vacation with swimsuit photo, see Abhinav's reply

UPDATED ON MAR 01, 2021 09:04 PM IST
  • Rubina Dilaik shared a throwback swimsuit photo of herself and said that she really wants to go on a vacation. However, her husband Abhinav Shukla had a funny response.
Close
Sonchiriya was Bhumi Pednekar's only film with Sushant Singh Rajput.
Sonchiriya was Bhumi Pednekar's only film with Sushant Singh Rajput.

Bhumi pays emotional tribute to Sushant on Sonchiriya anniversary, shares photos

UPDATED ON MAR 01, 2021 07:58 PM IST
  • Bhumi Pednekar shared a number of behind-the-scenes photos and videos from the making of Sonchiriya as the film completed two years of its release. She included a special dedication for Sushant Singh Rajput.
Close
SHARE
Story Saved
OPEN APP