Alia Bhatt turns writer; launches a children book: ‘A new adventure begins’
Actor Alia Bhatt took to Instagram to share her excitement about this new role. The actor has branched out into kids wear and now a children's book.
Alia Bhatt has started a new chapter of her life by turning into a storyteller. The actor has launched her first children's picture book, and she says she is working on the whole series of books for the future. (Also read: Alia Bhatt talks about what contributed most to her international appeal and recognition)

On Sunday, Alia introduced the first one in a series of children's picture books, called Ed Finds A Home, under her kids wear brand Ed-a-Mamma.
New milestone
Alia took to Instagram to share her excitement about this new role, and shared a picture of herself with the book. She is seen smiling wide for the camera as she poses with the book.
Sharing the picture, she wrote, “A new adventure begins (sun emoji) Ed finds a Home is just the beginning of a new series of books from the universe of Ed-a-mamma”.
“My childhood was full of storytelling and storytellers .. and one day I had a dream to bring out that child in me and put it into books for children.. I am so grateful to my fellow storytellers, Vivek Kamath, @shabnamminwalla and @tanvibhat.draws, who with their wonderful ideas, inputs and imagination helped bring our first book to life. Fingers crossed for this journey ahead,” she added.
Earlier in the day, Alia remembered her ‘favourite storyteller’ -- her grandpa on his birth anniversary. She wished her ‘nana’ on his birth anniversary by sharing unseen childhood pictures.
“My favorite storyteller … Happy birthday Grandpa, you and your stories live on in our hearts forever,” she wrote with the pictures.
More about the book
Ed Finds A Home is part of a children's book series “with a focus on inspiring love for nature in the coming generation.” This is Ed-a-Mamma's first venture into the field of publishing, in tandem with Puffin, an imprint of Penguin Random House India. She launched the book at the children's literature festival, StoryVerse, taking place at Jio World Drive in Mumbai on Sunday.
Alia’s business venture
Alia turned entrepreneur in 2020 with Ed-a-Mamma, which sells children's wear, teens' wear, and maternity wear. Last year, it was acquired by Reliance Brands, a subsidiary of billionaire Mukesh Ambani's Reliance Retail, for a reported whopping amount of ₹300-350 crore.
Alia also owns a production house, Eternal Sunshine Productions, which backed her 2022 dark comedy Darlings, released on Netflix India. She's also co-producing Vasan Bala's upcoming theatrical escape drama Jigra with Karan Johar's Dharma Productions. The film is slated to release on October 11.
Apart from Jigra, Alia will also be seen in Sanjay Leela Bhansali's Love & War and an untitled YRF Spy Universe film.
ABOUT THE AUTHORSugandha RawalSugandha Rawal has been writing about entertainment and lifestyle for over 13 years, and if there's one thing that's kept her going, it's a genuine love for storytelling. She completed her graduation in Journalism from the University of Delhi and went on to earn her Master of Media from IP University. Beginning her career in the fast-paced environment of news wire reporting, she learned the art of accuracy, speed, and storytelling under pressure. She later expanded her horizons in print journalism, where she honed her feature-writing skills and developed a keen eye for detail and narrative depth. These days, she's firmly rooted in digital journalism, adapting and evolving with a media landscape that never sits still. Over the years, Sugandha has covered everything from Bollywood and celebrity culture to wellness trends and lifestyle shifts. She enjoys spotting the drama behind headlines, the emotion behind interviews, and the details that others might miss. When she is not chasing the latest entertainment update or lifestyle trend, you will find her observing the cultural shifts that shape the stories we consume every day.Read More
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