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Prime Video joins Alia Bhatt-BLACKPINK's Jennie discourse over new song; deletes post after calls for boycott

Prime Video India joined a social media war between Alia Bhatt and BLACKPINK's Jennie's fans, which has escalated. Here's what happened.

Updated on: Mar 6, 2025, 20:02:13 IST
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On Thursday, Amazon Prime Video India’s X (formerly Twitter) account joined a social media war between Alia Bhatt and BLACKPINK’s Jennie’s fans. After numerous calls for boycott and accusations of unprofessionalism, they deleted the post mocking it all. (Also Read: Alia Bhatt's fans come to her defence after BLACKPINK Jennie's fans make racist remarks: ‘Do you know who she is?’)

Alia Bhatt and Jennie's fans have been fighting on social media over a song.
Alia Bhatt and Jennie's fans have been fighting on social media over a song.

Prime Video’s deleted post on the feud

Prime Video India’s X account posted a still of Alia as Rani from Rocky Aur Rani Kii Prem Kahaani, captioning it, “BLACKPINK fans, we bet you can hear this image (sobbing and side-eye emojis).” While Alia’s fans found it hilarious that the OTT platform agreed with them, leaving comments like, “Prime video india aint coming slow,” Jennie’s fans were not as thrilled.

Numerous comments under the post immediately accused them of clout chasing and unprofessionalism. Some even called for a boycott of the platform. Even though Prime Video India has deleted the post, the tirade against them by K-pop fans continues. One indignant fan wrote on X, “Prime Video India has now deleted its post trying chase clout using JENNIE and BLACKPINK's name in order to promote their unoriginal flop content! BOYCOTT PRIME VIDEO INDIA. APOLOGIZE TO JENNIE @PrimeVideoIN.”

Another X user wrote, “I wooooonnderr what type of person is behind this post, no Jennie no hit tweet, trying desperately to gain attention to your lame show.” One fan even called for the admin to be fired, writing, “Please fire this admin for being unprofessional @PrimeVideo @PrimeVideoIN.” A fan even called it a hate tweet, writing, “Honestly not gonna watch Prime Video anymore as @PrimeVideoIN's admin was unprofessional and made a hate tweet about Jennie just to get likes!”

One fan thought it was hilarious that the post was deleted, writing, “that army intern at prime video india getting fired now ijbol.” There was also some infighting, with BLACKPINK's Jisoo's fans wondering how they would watch the latest episode of Newtopia now, with one X user writing, “Sooyas suport prime India, don't forget watch newtopia on prime video tomorrow.” Another pointed out, “Blinks always the worst of the worst. I mean, you know right newtopia still airing in prime video?”

What happened

On Tuesday, Jennie released a teaser of her new song, Like Jennie, which drops on March 7. Alia’s fans immediately began pointing out that the thumps, beats, and vocals of the song sound similar to Rani’s Theme from Rocky Aur Rani Kii Prem Kahaani. Some of Jennie’s fans, miffed at the comparison, began posting racist posts against Alia and India.

  • Neeshita Nyayapati
    ABOUT THE AUTHOR
    Neeshita Nyayapati

    Despite having a Master's degree in Journalism and over a decade of experience in print and digital media as a field reporter and sub-editor at organisations such as The Times of India and Reader's Digest, Neeshita Nyayapati remains a movie buff first and a Chief Content Producer second. She fell in love with movies in childhood and believes nothing matches the magic of watching a good film that moves you with a warm tub of popcorn in hand. Her love for writing about cinema follows that. Come Friday, you'll find her at her happy place, the movies, catching the latest rom-com or masala offering, for reviews or otherwise. As for the rest of the week, she's here reporting the juiciest news in Telugu, Tamil, Malayalam, Kannada and Hindi or bringing out the best of celebs in interviews. While her niche is Telugu cinema, Neeshita likes to dabble in a little bit of everything to stay up to date. From film announcements to scandals and hard news angles, she has explored it all. A good book, a comforting cup of hot chocolate, puppy kisses and a stunning beach view are all she needs to unwind. Her passion for biking and travelling has taken her to various places across the country. She has found peace in everything from the frozen lakes of Gangtok to the coffee plantations of Coorg and the dense forests of Bandipur, to the monasteries of Darjeeling. But no matter where she goes, Neeshita loves coming across inspiring and moving stories.Read More

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