Karan Johar unveils Pitch To Get Rich with Akshay Kumar, reality show with massive ₹30 crore prize pool
Pitch to Get Rich features 14 fashion founders vying for funding and mentorship, with a ₹30 crore investment pool.
Filmmaker Karan Johar has dropped the teaser for Pitch to Get Rich, India’s first fashion entrepreneurship reality series with an unprecedented ₹30 crore investment pool.

Produced by the Fashion Entrepreneur Fund (FEF) in collaboration with Karan’s Dharmatic Entertainment, the show promises to transform creative fashion ideas into thriving businesses.
Karan launches first look of Pitch To Get Rich
The high-stakes series brings together a star-studded panel of judges, mentors, and investors, including Karan Johar, Akshay Kumar, Manish Malhotra, and Malaika Arora, along with leading Indian business moguls like Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.
This marks the first time India’s entertainment and industrial heavyweights have come together on a single platform to back the next wave of fashion entrepreneurs.
Pitch to Get Rich will feature 14 carefully selected fashion founders as they pitch their businesses, face real-world challenges, and compete for life-changing funding and mentorship. The teaser also boasts appearances by stars like Saif Ali Khan, Sara Ali Khan, Shibani Dandekar Akhtar, Ananya Panday, and others, adding glamour to the grit of startup struggles.
About Pitch To Get Rich
In the teaser, Karan Johar introduces the show by saying, “You have a fashion startup. You have the vision. We have the funds.” He calls it a “first-of-its-kind fashion entrepreneur reality series,” cheekily captioning the teaser post with, “When fashion founders pitch to get rich, kaching-kaching is inevitable!”
Karan wrote a caption with the teaser which read, “When fashion founders Pitch To Get Rich, kaching-kaching is inevitable! Hotstar Specials, Pitch To Get Rich streaming from 20th October only on JioHotstar!”
The show will stream exclusively on JioCinema and Disney+ Hotstar from 20 October.
ABOUT THE AUTHORRitika KumarRitika Kumar is a seasoned journalist with over 15 years of experience, having written for newspapers, magazines, and online platforms, catering to a diverse range of audiences. Over the years, she has covered general news, lifestyle, and entertainment, building a reputation for sharp observation, compelling storytelling, and an ability to connect with readers across multiple formats. She holds a graduation degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University and a postgraduate diploma from the Indian Institute of Journalism and New Media, Bangalore. Before joining Hindustan Times, Ritika worked with prominent media organizations including The Times of India, Press Trust of India, NDTV, and the Malayala Manorama Group. These roles allowed her to refine her skills across various beats, mastering the nuances of different formats and tailoring her writing to readers of newspapers, magazines, and digital platforms alike. Beyond journalism, Ritika is deeply passionate about poetry, drawing inspiration from voices ranging from Faiz Ahmed Faiz to T.S. Eliot. She is also a keen cinephile, enjoying discussions about cinematography, acting, and the subtle layers of storytelling on screen. A lover of travel and the outdoors, Ritika often finds inspiration in nature, where she reflects on life’s rhythms. When not working, she can be found soaking in the serene glow of sunsets and reflecting on the intricate workings of the human heartRead More
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