Cost-cutting at LFW, but not at Couture Week

While the recently concluded Lakme Fashion Week (LFW) in Mumbai saw designers keep costs at a minimum in view of the economic crisis, there’s no stopping Delhi from an extravagant show.

While the recently concluded Lakme Fashion Week (LFW) in Mumbai saw designers keep costs at a minimum in view of the economic crisis, there’s no stopping Delhi from an extravagant show. The PCJ Couture Week that starts in the city today won’t see participating designers cut down on fancy brochures, sets or big showstoppers, as was the case at LFW.

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“Cost-cutting is doable with pret wear, but couture has to be grand. We’re now entering the wedding season, so you won’t see anything insipid as far as glamour is concerned,” says designer Shantanu of Shantanu and Nikhil. Designer Leena Singh says, “Couture has much more magnificence. One would want to create something so grand that people would gasp, so there can’t be any cost-cutting here.”

Sunil Sethi, president, Fashion Design Council of India, agrees: “There’ll be big designers, the best and highest paid models, and some Bollywood A-listers as showstoppers. It’s going to be a grand show, so there’s no cost-cutting.”