L’Oreal is removing words like ‘whitening’ from products | Fashion Trends - Hindustan Times
close_game
close_game

L’Oreal is removing words like ‘whitening’ from products

Paris | ByAgence France-Presse | Posted by Saumya Sharma
Jun 27, 2020 05:21 PM IST

French cosmetics giant L’Oreal announced Saturday it was removing words like “whitening” from its products, against the backdrop of global anti-racism protests.

French cosmetics giant L’Oreal announced Saturday it was removing words like “whitening” from its products, against the backdrop of global anti-racism protests.

Several companies -- including L’Oreal -- have been criticised recently for skin-lightening products after the global rise of the Black Lives Matter movement. (Representational Image)(Unsplash)
Several companies -- including L’Oreal -- have been criticised recently for skin-lightening products after the global rise of the Black Lives Matter movement. (Representational Image)(Unsplash)

“The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the company said in a statement.

Hindustan Times - your fastest source for breaking news! Read now.

The announcement follows Thursday’s decision by the Indian and Bangladeshi arms of Unilever to rename their locally marketed Fair & Lovely skin-lightening cream for the same reason.

Anglo-Dutch firm Unilever -- which reportedly raked in some $500 million in revenue from the product in India last year -- said it would stop using the word “Fair” in the name as the brand was “committed to celebrating all skin tones”.

Several companies -- including L’Oreal -- have been criticised recently for skin-lightening products after the global rise of the Black Lives Matter movement following the police killing in the US of African-American George Floyd last month.

Johnson & Johnson said last week it would stop selling some Neutrogena and Clean & Clear products, advertised as dark-spot reducers in Asia and the Middle East.

Several American groups have said they would to change their visual identity, such as Mars, which says it plans to develop its famous Uncle Ben’s brand, which uses a caricature of an African American as its logo.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)

Follow more stories on Facebook and Twitter

SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Friday, March 01, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On