Pretty Little Thing promotes body positivity by showing models of two sizes, gets praised

Pretty Little Thing isn’t the first brand to promote body positivity (other names include ASOS, Madewell and more), its #EveryBODYinPLT campaign is gaining popularity because of its sensitivity and inclusivity.
Pretty Little Thing’s latest campaign features two models of different sizes standing alongside one another, wearing the same silver bodycon dress.(Pretty Little Thing/Twitter)
Pretty Little Thing’s latest campaign features two models of different sizes standing alongside one another, wearing the same silver bodycon dress.(Pretty Little Thing/Twitter)
Updated on Nov 08, 2018 11:38 AM IST
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Hindustan Times, Delhi | By

British fashion company Pretty Little Thing is gaining accolades from all over for their new and rather progressive campaign called #EveryBODYinPLT. This is a big step forward for a fashion brand as it shows inclusivity and spreads the important message of body positivity. The picture that’s gone viral features two models of different sizes standing alongside one another, wearing the same silver bodycon dress.

The dress belongs to the brand’s latest partywear collection, modelled by Hailey Baldwin on the site.

Twitter saw a wave of support for the brand’s promotion of body positivity. The fashion industry in recent years has become a tad more inclusive of different body types.

While Pretty Little Thing isn’t the first brand to promote body positivity (other names include ASOS, Madewell and more), the campaign is gaining popularity because of its sensitivity while showcasing the bodycon dress. The descriptor only states the size the petite model is wearing and refrains from mentioning the size the plus-size model is wearing.

Take a look at some of the comments from users of the site and what more they would like to see as worthy additions:

 

 

 

 

Recently Australian model Robyn Lawley had launched a petition calling for a boycott of this year’s Victoria’s Secret Fashion Show. She said that the well-known lingerie brand has dominated the space over nearly 30 years promoting only ‘one kind of body beautiful’. The petition has about 9000 signatures uptil now.

In September this year, the brand Revolve and LPA released fat-shaming sweatshirts that was received with much controversy and social media lashback. It was later revealed that the fat-shaming quotes were an attempt to reclaim comments from Instagram trolls.

 

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  • ABOUT THE AUTHOR

    Saumya Sharma enjoys writing, reading and watching short and long-form content across the vast expanse of the world, in all forms - print, web, 70mm and more. A soul traveller by choice, she sometimes finds herself well-blended amongst Mango people, thinking about life as we know it. She has been in the digital content and social media marketing space for the past seven years and counting. She is fond of dogs, haikus, limericks and poetry.

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