Ritu Beri designs for Air India crew
The designer takes inspiration from Orissa's Konark temple to craft the new uniform for the national carrier's crew.Updated: Aug 07, 2007 20:28 IST
Eminent Indian fashion designer Ritu Beri has been roped in by national carrier Air India to design the new uniform for its cabin crew and ground staff.
The national carrier, which has been formed by merging Air India and Indian, has gone in for a complete makeover to reflect its aspiration to be a "powerful" global entity. <b1>
The design of the new uniforms draw inspiration from the Sun Temple of Konark in Orissa, yet maintains a modern outlook. The colour palette of the uniform is red, orange, black and white, with red standing for strength and orange for cultural roots.
"The endeavour is to combine our rich Indian colours and motifs from the Sun Temple with the powerful and more modern combination of black and white in the borders," a statement from Air India said.
The uniform for the female employees, both ground staff and cabin crew, would include sarees, tunics, scarves, jackets, coats, aprons and shoes, while there would be specially designed ties for the male staff.
First Published: Aug 07, 2007 16:57 IST