Shoe of a kind

Updated on: May 27, 2011, 01:42:18 IST

Hindustan Times | By HT Correspondent, New Delhi

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Still haven’t found the perfect shoe? How about wearing your own design. Puma has launched a new shoe customisation concept.

Still haven’t found the perfect shoe? How about wearing your own design. Puma has launched a new shoe customisation concept. Customers can design their own individualised sneakers by choosing from an assortment of materials and fabrics in making their one-of-a kind pair. Once the customers finalise their design on an iPad and pay for it, the order is sent to a production facility where the product is assembled.

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