As Deepa Mehta’s film adaptation of Salman Rushdie’s Midnight’s Children premiered at the Toronto International Film Festival, the news was that distributors in 40 countries bought rights to the film. That list however, didn’t include a single Indian distributor. Find out why.
“International films have less mass appeal. Print and marketing costs go around Rs 5-R7 crore, over acquisition cost. So distributors are sceptical. The Namesake and Slumdog Millionaire also made little money.” -Murli Chatwani, head of distribution, Dar Media
"In India, any kind of content can work. There is a system of evaluating a film. If we see there is potential — in any film that comes to us — we never say ‘no’ without a discussion." -Rudrarup Datta, head of marketing, Viacom 18 Motion Pictures