Coke Studio’s ‘Pasoori’ by Pak artists much loved in India too | Latest News India - Hindustan Times
close_game
close_game

Coke Studio’s ‘Pasoori’ by Pak artists much loved in India too

May 10, 2022 10:16 AM IST

Author Amitav Ghosh too tweeted about the song ‘Pasoori’ and his collaboration with the singer, Ali Sethi. 

Divided by borders and united by one song recently - a smash hit from Coke Studio’s season 14 - ‘Pasoori’ - by Pakistani artists is much loved in India too. The singers - Ali Sethi and Shae Gill - have created an international sensation with the song, which offers a combination of folk tunes and contemporary music.

Pasoori has garnered over 100 million views on YouTube since February. (YouTube)
Pasoori has garnered over 100 million views on YouTube since February. (YouTube)

‘Pasoori, a Punjabi word, can be loosely translated as a ‘difficulty’ or ‘conflict’. The song is about two people in love but about complaints and complexities of a relationship - a theme that unites people across geographies.

Hindustan Times - your fastest source for breaking news! Read now.

On YouTube, the song has already garnered over 100 million views so far since February.

Author Amitav Ghosh too is in love with the song. “Great piece on my amazing 'Jungle Nama' collaborator Ali Sethi, and his wonderful song 'Pasoori' which is building bridges across the Indian subcontinent. (His audiobook for 'Jungle Nama' is amazing too),” the 65-year-old author tweeted with an article from the US-based platform.

Instagram users in India seem to be smitten even though many admirers have cautioned against the social media tweaking the song.

Bollywood actor Shilpa Shetty was seen endorsing a designer outfit with the song from Pakistan playing in the background.

Other actors who have shared posts with the song on the photo and video sharing site are Rhea Chakraborty, Bhumi Padnekar and Tejaswi Prakash.

Last year, a Pakistani influencer, Dananeer Mobeen, had created ripples with her ‘Pawri ho rahi hai (the party is on)’ video, which was used by many in India for memes and social media videos.

Her simple message too had transcended borders. 

Unveiling 'Elections 2024: The Big Picture', a fresh segment in HT's talk show 'The Interview with Kumkum Chadha', where leaders across the political spectrum discuss the upcoming general elections. Watch now!

Get Current Updates on India News, Lok Sabha Election 2024 LIVE along with Latest News and Top Headlines from India and around the world.
SHARE THIS ARTICLE ON
Share this article
  • ABOUT THE AUTHOR
    author-default-90x90

    A newsroom junkie with 11+ years of experience with print and online publications; travel and books are the soup for the soul.

SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Tuesday, March 19, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On