Delhi govt to promote ‘bhajan clubbing’ in religious tourism push

Addressing a private event during the Tourism Summit 2026 in Chennai, he said the government would encourage the spread of bhajan clubbing across age groups.

New Delhi: The Delhi government plans to promote bhajan clubbing – a growing cultural phenomenon that blends devotional music with contemporary presentation styles – as part of its strategy to boost religious and cultural tourism in the Capital, tourism minister Kapil Mishra said on Friday.

Addressing a private event during the Tourism Summit 2026 in Chennai, Mishra said the government would encourage the spread of bhajan clubbing across age groups and integrate it into broader tourism initiatives aimed at attracting younger and urban audiences to religious and cultural experiences. (HT_PRINT)

Addressing a private event during the Tourism Summit 2026 in Chennai, Mishra said the government would encourage the spread of bhajan clubbing across age groups and integrate it into broader tourism initiatives aimed at attracting younger and urban audiences to religious and cultural experiences.

Bhajan clubbing typically involves live or recorded bhajans and kirtans performed in informal social settings with modern sound systems, coordinated lighting and participatory singing. The format has recently gained wider visibility after Prime Minister Narendra Modi referred to its popularity among younger audiences.

Mishra said the initiative would be part of a larger plan to position Delhi as a key destination for religious tourism through structured pilgrimage routes.

“The tourism strategy will be based on a landmark-focused approach, under which major religious, historical and cultural sites will be developed as focal points. The approach includes enhancing infrastructure, visitor amenities and experience-based tourism around identified landmarks,” he said.

Organised pilgrimage routes connecting religious sites across the city will be developed to enable visitors to undertake darshan through planned pathways.

Highlighting employment potential, Mishra said tourism offers opportunities in tour operations, hospitality, travel services and aviation. He added that the government would focus on setting up educational institutions, training centres and skill development programmes linked to tourism to improve workforce readiness.