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A feather in Jyoti's cap!

Jyoti, never falls into the glamour trap. Simplicity and design remain her forte.

india Updated: Nov 06, 2003 12:57 IST

What makes 24-year-old bag designer Jyoti Jain different is her use of unconventional things to design her funky bags. Caps and mouse pads are some of the few things that have been carefully crafted, though Jain, unlike most designers, never falls into the glamour trap. “I don’t like too much glitter or razzmatazz. Simplicity and design remain my forte and I work on styling so that a bag can be a great accessory to what you wear,” says Jain.

A graduate from JMC, she decided to hone her talent with a diploma from The London School of Economics, in textile and accessory design. Inspired by her mother Rekha who’s been designing clothes for the past 19 years, Jainhas been intelligent enough to keep her options open. “I’m doing my MBA from Global Business School, Okhla Industrial area, affiliated to ENPC, Paris,” says Jain.

Bags, happened to her in college when she found the market had nothing great to offer. She started designing them herself, “I did denim, fleece and fabric bags for starters and they were appreciated. It was only after graduation that I thought of it seriously, and for technical knowhow my London School of Economics diploma helped,” admits Jain. Retailing out of Ogaan (Santushti and Hauz Khas Village), Circa (Ambawata) and AN at 1, M G Road, Jain is on a high. And new this season are wooden handles and extensive use of horn and metals. “I don’t really like zardozi and embroideries so I stick to structured shapes and innovate.”

Though her inspiration varies she likes to play around with different themes. “I’m completing a course in foreign trade management from the Delhi Institute of Foreign Trade management, Safdarjung Enclave. Eventually I want to export bags and follow the example of Ashley –have a good presence in the country and an export that rakes in the moolah,” says Jain.

What’s In:
Wooden handles
Glass beads and lots of chain
Frayed edges
Leather woven in between links of the bag.
Metal flowers used as embellishment and accentuated by raw stones

First Published: Nov 06, 2003 12:57 IST