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A treat from Bollywood

After a long time Bollywood producers have dared to release four films - from mainstream and offbeat serious cinema - on the same Friday.
PTI | By Subhash K. Jha (Indo-Asian News Service)
UPDATED ON JUL 29, 2003 07:23 PM IST

Between two extremes of Bollywood cinema, mainstream masala potboilers and offbeat serious cinema, comes an avalanche of releases this week.

Aftab Shivdasani and Akshaye Khanna starrer Hungama  will hit the screen this Friday. Priyadarshan, a media shy director, is making another attempt at comedy with Hungama.

And then there is Deepak Tijori's long-delayed Oops, a film on male strippers, which is being pitched as the sexiest film of the week.

Hungama  and Oops represent the two polarities of Hindi cinema.

Hungama is Priyadarshan's third Hindi comedy after the super-success of Hera Pheri and the not-so-successful Yeh Tera Ghar Yeh Mera Ghar. Hungama  promises to give a boost to comedy that recent comedies such as Nayee Padosan failed to accomplish.

Model Rimi Sen who was seen in a celebrated cola ad with Aamir Khan makes her debut in Bollywood with Hungama.

On the other hand Oops hopes to get audiences interested on the strength of its titillation value. There has never been a Hindi film on male strippers before, and debutant director Tijori is doing his best to cash in on the provocative theme at box office.

Of course, provocative promotion doesn't always translate into good box-office success. Guddu Dhanoa's Hawaa  was promoted as a film on sexual violence is the recent example of that. Audience rejected his film.

One can't say that what will appeal to audiences. They might decide to go and see Ajay Devgan's Chori Chori this week.

Chori Chori has been in the making for several years and was almost shelved after the death of the producers. But it has been revived, thanks to Devgan's huge box-office success with Bhoot  and Qayamat  - and of course the National Award for Best Actor.

Chori Chori is his first film with Rani Mukherjee who's also riding high after the twin success of Saathiya and Chalte Chalte.

Director Milan Luthria teamed up with Devgan in his action flick Kachche Dhaage, which did well at box office.

Chori Chori is the only candyfloss romance of the week. The film also also boasts of wonderful music by Sajid-Wajid.

The dark horse of this Friday could be avant garde director Nagesh Kukunoor's grim prison tale Teen Deewarein starring Jackie Shroff, Naseeruddin Shah and Kukunoor himself as three jail inmates with their own stories to tell. You will also find lovely Juhi Chawla in Teen Deewarein, her first offbeat film.

Teen Deewarein is the most subtle release this week. Producers are targeting only metropolitan cities, hoping to infiltrate the market after making an impact in the larger sectors.

Will Kukunoor's first film in Hindi, he's earlier made three English films Hyderabad Blues, Rockford and Bollywood Calling, stand up to the competition from Hungama, Oops and Chori Chori?

It's been quite a while since producers dared to release four films on the same Friday. After a long time audiences will get a chance to choose.

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