AMO to increase India headcount

AMO is focussing on Indian market and would increase its headcount to expand its distribution network to 40 cities.

india Updated: Apr 13, 2006 14:16 IST

Eye care and ophthalmic surgical products manufacturer Advanced Medical Optics (AMO) is focussing on Indian market and would increase its headcount to expand its distribution network to 40 cities by this year end.

"We are working on making company's entire range of products available in the market here including Tier-II cities by this year end. We have a team of 17 marketing professionals in the country and plan to add 10 more by this year end," Product Manager AMO Anand Mote said.

The California-based company is open to outsource its product distribution, he said.

The company, currently present in 20 cities, has already introduced seven products including semi-soft contact lens and moisturising solutions and plans to launch two more before June 2006, he said.

The new solution, AMO is planning to launch here, is capable of cleaning and disinfect a contact lens in about 10 minutes would augur well for professionals working in shifts.

"The solution can disinfect a contact lens in just 10 minutes against normal time of 4 to 6 hours. We are targeting young professionals who use contact lens and work in shifts and can not spare much time to clean it," he said.

It is already being marketed in Japan and Hong Kong and is received well, Scientific Promotion Manager (Asia Pacific) AMO Gunter Wong said.

When asked about the market share, he said: "In the cities we are present, we have about 20 per cent market share. It is likely to go up as we increase our presence."

The company is holding workshops in Mumbai, Chennai and Delhi and would make eye care professionals aware about its products among them to help grow its business, he said.

AMO is following this route to compensate for the late entry is has made in the market. But is expects to have significant share in the Indian market as its products are world-class and come at affordable price, he said.

The company though enjoys leading position is markets such as Europe, Asia pacific, Japan and Australia, is a late entrant in Indian market, he said.

First Published: Apr 11, 2006 17:16 IST