Anil Ambani group gets new logo

The Group introduced a new corporate identity with blue and red colours, a new symbol and a new signature tune.

The Reliance Anil Dhirubhai Ambani Group (ADAG) on Saturday introduced a new corporate identity with blue and red colours, a new symbol and a new signature tune.

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The new corporate identity has been adopted within a year of its inception. Launching the new identity, ADAG chief Anil Ambani said, "Our new corporate identity reflects our belief and commitment, to shape a better future, create a higher quality of life, and give wings to a million dreams and aspirations.

The new corporate colours, he said, convey values of integrity, confidence, energy and passion and the new symbol, Reliance Apex, is an embodiment of hope, optimism and success.

Addressing more than 35,000 employees Ambani said, "Starting today, we will have an opportunity to get closer to our new identity.”