ASHISH & VIRAL PARIKH

Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Paris in 1998.

Soon after graduation she joined her hands with husband Ashish, a qualified MBA to give birth to Studio Virtues, Ahmedabad in Januray 2000.

They retail with their label 'Virtues'.

Experimenting with yarn and weavers have always been their passion. Playing around with fabric right from the yarn stage is what makes any design stand out distinctively and that is their design credo.

The designer duo will be showcasing their label VIRTUES at Wills India Fashion Week 2006.