Balle Balle on India's first 3-D animation music video

A Bangalore-based Bhangra rock group is bringing out India's first 3D animation music video which will have digital Sardars dancing.

Inspired by the success of Incredibles and Finding Nemo, a Bangalore-based Bhangra rock group is bringing out India's first 3D animation music video which will have digital Sardars dancing all the way.

HT Image

Being brought out by Balle Balle Boyz group, it has 3D animation characters of The Boyz along with the dancers in flesh and blood for a unique digital experience. The video has been created by a Hyderabad based group using the latest in digital animation.

"Punjabi videos are very popular here but of late, they are all the same, showing the same dance sequences and wedding scenes. We would like to be seen as different from the Punjabi video clutter... And now you can call us digital Sardars," says Navdeep Singh, the younger of the Punjabi pop duo.

"People are looking for something different in music and 3D animation offers lot of experimentation. Since music albums are hit with youngsters, through this new medium they can look upto something new," says Vineet Singh.

"Moreover, this is the future of entertainment... audiences need to be entertained differently. Plus we had a storyline that demanded animation and the results are amazing,

He says. "In a scenario where you have 1000 music videos playing every week in some 20 channels, clutter breaking is critical to get noticed," says Vineet.