Banarsi lassi goes to Korea soon
Banarsi lassi will now delight Koreans in their homeland. Chanchal Yadav, the 27-year-old grandson of President awardee lassi-maker Pannalal Yadav, will set up shop in the South Korean capital Seoul soon.Updated: Aug 14, 2010 08:34 IST
Banarsi lassi will now delight Koreans in their homeland. Chanchal Yadav, the 27-year-old grandson of President awardee lassi-maker Pannalal Yadav, will set up shop in the South Korean capital Seoul soon.
The shop is likely to be opened by Christmas this year. It will sell the usual variety of lassi (a yoghurt drink) and others like banana lassi, apple lassi, chocolate lassi and mango lassi. To attract the Koreans, the enterprise will be named, ‘Blue Lassi, Vana Lassi’ wherein Vana stands for Varanasi.
The seeds of Chanchal’s plan were sown a few years ago. That was when a group of Korean tourists tasted lassi at his shop in Kachauri Gali here. They were clearly impressed.
Soon, the lassi-makers’ reputation spread by word of mouth in the Korean community.
“Chu Yon, a Korean friend of mine, suggested that I set up shop in Seoul. He is now helping me do so in Korea,” Chanchal told HT on Thursday. The process to get a passport and visa for Chanchal is underway. “I am consulting a book to learn the Korean language. I have picked up enough of it to be able to explain how lassi is made to my Korean customers,” he added. Hyo Lin (20), a South Korean tourist, said, “It will be great to have an Indian lassi shop in Korea. At present, we are able to savour lassi only when we come to India, especially Varanasi.”
Chanchal offering lassi to Korean tourist Hyo Lyn at his Blue Lassi shop in Kachauri Gali in Varanasi on Thursday.
First Published: Aug 14, 2010 08:32 IST