Bollywood tweets for first hand publicity

Move over Facebook, Twitter is Bollywood’s new favourite platform to plug their films, release ‘first looks’ and get movie buffs talking.The latest in line is Imran Khan and Sonam Kapoor starrer I Hate Luv Storys.

Move over Facebook, Twitter is Bollywood’s new favourite platform to plug their films, release ‘first looks’ and get movie buffs talking.

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On Monday morning filmmaker Karan Johar posted the first public photograph of Imran Khan and Sonam Kapoor starrer I Hate Luv Storys, following actors Abhishek Bachchan and Shah Rukh Khan, who had recently put up first-ever pics from their respective films — Raavan and Ra.One — on the website. Actress Mallika Sherawat, too, posted pics of her film Hisss, before official promos were out.

Judging by the fact that a single picture gets thousands of responses, Twitter seems ideal to get fans in on the action. “This is really a very satisfying way of communicating with the world outside your immediate circle,” said Johar.

For Abhishek, too, it is “an opportunity to get a feedback from fans.” Genelia D Souza, who was one of the first people to respond to Johar’s post, wrote, “Super first look. Very nice.”