Broadband drives paid for content on the Net
A research published by Jupiter Research, a division of Jupitermedia Corporation has discovered that Internet users are significantly more likely to pay for online content if they have a broadband connectionindia Updated: Feb 17, 2003 18:36 IST
A research published by Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM) (formerly INT Media Group, Inc.), has discovered that Internet users are significantly more likely to pay for online content if they have a broadband connection, suggesting that broadband will play a key role in changing attitudes towards paying for content on the Internet.
Jupiter Research interviewed Internet users all over the Europe including UK, Germany, France, Spain, Italy and Sweden to measure online attitudes and behaviour. Although there is a growing willingness to pay for online content, 41 per cent of Internet users throughout Europe refused to pay for content. A year ago this figure was 47 per cent Consumers are showing unwillingness to pay for online content, but at the same time 25 per cent of broadband Internet users and 18 per cent of narrowband users showed interest in purchasing music via Internet. When asked, 18 per cent of broadband users are willing to pay for video content against 11 percent of narrowband users.
The Jupiter 2002 European Paid Content and Services Consumer Survey explored the results associated with users' willingness to pay for online content and services according to demographics (age groups, sex, income) as well as type of connection (dial-up, broadband) and online tenure. It also explores consumer's preferred payment methods when it comes to pay for online content and services.