Carrier India signs deal with Lintas IMAG

Carrier India appoints Lintas IMAG as its Integrated Marketing Communications Agency.

Carrier India, a part of Carrier Corporation, one the major players in the Air-conditioning and Commercial Refrigeration market, has appointed Lintas IMAG as its agency for integrated marketing communications consultancy.

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The agency will provide services such as creative, media buying, planning, public relations and direct marketing.

Lintas IMAG will be responsible for complete strategic planning and implementation of the above-mentioned services. A contract between the two has been signed for a year beginning December 2005.

Commenting on the signing of the contract Krishan Sachdev, Director Marketing, Product Management & Engineering, Carrier India, said "We are looking forward to this association between Carrier India & Lintas IMAG as partners towards an integrated marketing strategy planning & implementation. Lintas, as a Consultancy, is respected for all its service offerings in the communication industry and it is our belief that this association will help enrich the brand image of Carrier India."