Dedicated hoarding zones for city | india | Hindustan Times
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Dedicated hoarding zones for city

If the civic body’s latest plan works, you will not have to get irritated over ugly hoardings that have mushroomed all over the city, reports Bhavika Jain.

india Updated: Feb 14, 2009 14:51 IST
Bhavika Jain

If the civic body’s latest plan works, you will not have to get irritated over ugly hoardings that have mushroomed all over the city.

The Brihanmumbai Municipal Corporation (BMC) has chalked out a plan to keep the hoarding menace under control by demarcating hoarding zones across the city.

The decision comes in the wake of a recent order passed by the Bombay High Court asking the civic body to pull down all illegal hoardings in the city in six weeks.

Between January 1 and February 12 this year, the BMC has pulled down 32,902 hoardings — most of them put up by political parties.

Civic officials, however, are of the opinion that merely pulling down the hoardings will not be enough and a permanent solution is the need of the hour.

“We can pull down the already existing hoardings, but we wanted a solution to the ever growing hoardings in the city,” said Additional Municipal Commissioner R.A. Rajeev.

The BMC has now decided to demarcate a hoarding zone in every administrative zone across the city. The seven foreign companies who have bagged contacts for providing street furniture across the city have been asked to carry out the demarcation.

“These companies will decide the placement of the hoardings, their sizes and their frameworks. Bookings can be made by advertisers on a first-cum-first serve basis,” added Rajeev.

However, the idea had received a mixed response from citizen groups who have been fighting for months to get these hoardings out of sight. Most of them feel that the rules are very lenient and hence will not be able to stop defaulters from flouting the norms.

“It’s a great decision, but the BMC must really stick to its words of first-cum-first serve basis. This will help to indicate to the political parties that they cannot eat up into the public space and that they need to limit themselves,” added Aftab Siddhique, an activist of Khar ALM-144.

Some activists have raised queries on how the proposal will be implemented. “This is a ploy that will create a lot of commotion. Who decides on the first-cum-first serve plan? It will serve for more show of strength between the political parties,” said Vidya Vaidya, a Citispace activist.