Dev D's new mantra: Come fall in lust!

It's an era of unique promotion strategies. Everybody who has received a premiere pass of Dev D has also got a free condom with it along with a tagline saying 'Come fall in lust'.

It's an era of unique promotion strategies. After Aamir Khan went all out to promote Ghajini by turning a barber, fimmaker Anurag Kashyap has come up with a hatke publicity plan for his upcoming film Dev D.

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Everybody who has received a premiere pass of Dev D has also got a free condom with it along with a tagline saying 'Come fall in lust'.

Earlier, Anurag Kashyap held a tattoo workshop in Mumbai to promote Dev D. General public was invited to get themselves tattooed the Dev D way.