Dolby wants to tune in to new platforms
The $922.7 million Dolby Laboratories, best known for its cinema sound technology in India, has identified India as a market of strategic importance and is expanding its scope here beyond licensing its technologies to manufacturers of consumer electronics products and media software vendors.
Dolby's senior director, broadcast, Jason Power, said, "We have been in India for long in the cinema industry on the content creation and playback sides. Now, we are focusing on broadcast and the mobile industries."
In order to strengthen its impact across the entire sound process, Dolby is "partnering" with broadcasters, mobile aggregators, mobile device manufactures, content creators and others on content. "We work at three stages, beginning with content creation, through to content distribution and finally content playback. This ensures that consumers get the best experience in the simplest, most efficient manner. Improved content delivery also brings a monetisation model for content owners," Power observed.
While Dolby's monetisation through its new process partnering is still to firm up as a model in India, it has been expanding its participation for a year now and claims to be working with a number of broadcasters and mobile service providers such as Tata Sky, Airtel and Sun Direct.
"High definition TV is a wonderful space for Dolby and we're excited about its growth in India. Research shows that audio has a bigger impact than picture," said Power.