Easy biz books from IIM-A

In a first of its kind initiative, Random House India is launching the Indian Institute of Management, Ahmedabad’s (IIM-A’s) business book series — the official publishing programme of the country’s top business school.

In a first of its kind initiative, Random House India is launching the Indian Institute of Management, Ahmedabad’s (IIM-A’s) business book series — the official publishing programme of the country’s top business school.

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The IIM-A Book series will be written by the faculty of the institute, for the general reader using a clear, accessible style and putting things in an Indian context.

The venture will be the first time a major educational institute is creating its own publishing programme in India.

“The series is to disseminate knowledge to executives in a manner that brings them up to date knowledge to executives in a manner that brings them upto date in different fields of management,” said Samir KBarua, director IIM-A.

The first four titles of the series — Strategies for Growth by Atanu Ghosh, The Persuasive Manager by M M Monippally, Business and Intellectual Property by Anurag K Agarwal and Managers Who Make a Difference by T V Rao —will be launched later this week.

“We have tried to write in as simple manner as I can. The book has been aimed for non MBAs. It has been de-jargonised a lot,” said Ghosh.

“It is not a boring class room note book. It is a compilation of various thoughts, case studies, and references. It will definitely help if people will follow,

understand and implement the ideas. The books will at least get you the right thought process,” Ghosh said.