Espania shifts to interior solutions

Interiors Espania entered the broad-based interiors solutions market in India.

Interiors Espania, a joint venture set up in India by the $9 billion Mondragon Cooperative of Spain that retails European furniture and accessories, has entered the broad-based interiors solutions market in India.

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The company, which was earlier in the retail trade of furniture, has shifted its business operations into project-based solutions with a new corporate office and plans for a new warehousing and display facility here, a company statement said.

"It no longer makes business sense for us to restrict ourselves to only high end retail sales," said Inder Madhan, the company's new chief executive officer.

"Instead of depending on sales through retail outlets, future individual sales will now be by invitation, with viewing of our range by prior appointment."

Explaining some more reasons for the shift in business focus, Madhan said the group's franchising business had not proved successful since its product line made it difficult to ensure the high standards and customer satisfaction.

The lifestyle furniture chain has sourcing arrangements with over 50 companies primarily from Europe and offers a wide range of styles to its customers, the company said.

Interiors Espania also has a special focus on duty free business and the company is currently executing several projects worth over Rs.10 million each for large corporate houses and an embassy in New Delhi.