Fashions double impact
Simon P. Lock, CEO, Australian Fashion Innovators, says there is no competition between Dsyn 2004 and the LIFW.india Updated: Jan 30, 2004 12:19 IST
They are on the collision course. The Capital is gearing up for two fashion mega events: The Lakme India Fashion Week organised by the Fashion Design Council of India (FDCI) and Dsyn 2004 by NIFT and the Ministry of Textiles. Even though the two events are barely a month apart and have designers like Rehane Yavar Dala participating in both, FDCI executive director Vinod Kaul and NIFT director general Gauri Kumar insist there is no conflict of interests.
Simon P Lock, CEO, Australian Fashion Innovators, marketing managers of the show, to be held between March 29-31, promises an impressive turnout. He is planning to invite representatives from international labels like Alexander McQueen, Tommy Hilfiger, Donna Karan and Issey Miyake, besides retailers like Harvey Nichols, Saks, Neiman Marcus and Zara. “We are also in talks with models like Linda Evangelista to walk the ramp at Pragati Maidan,” says Lock.
AFI are a regular feature on the international fashion circuit and their achievements include the establishment of the Mercedes Australian Fashion Week. They are all set to give LIFW event managers IMG a run for their money. Even though Lock clarifies, “LIFW will compliment Dsyn 2004. There is no competition between the two.”
Kaul puts up a brave front too: “NIFT has been in talks with us about this event and this will no take away from the LIFW. In fact it will be a great prelude to it.” However, Kaul was thrown out of gear when he was informed that certain designers were participating in both events. “I don’t know about Rehane. Maybe, she will participate in both the events. But Dsyn 2004 is more textile focused and therefore, I’m quite at ease,” says Kaul.
According to Kumar, the idea is to expose the world’s leading retailers to Indian fashion brands and designers. “Dsyn 2004 will include a cross-section of sectors like beach wear, children’s wear, eveningwear and corporate uniforms. Dsyn 2004 is a unique concept developed by us,” adds Kumar. Only time will tell which event will generate real business.