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FMCG cos found violating adv code

Dabur, HLL, PSU BPCL, Hyundai, Malaya's Mcdowell and TVS are a few major companies which were found to violate the code.

india Updated: Jun 01, 2006 15:53 IST

FMCG major Dabur, HLL, PSU BPCL, Korean car maker Hyundai, liquor baron Vijay Malaya's Mcdowell and TVS motors are amongst the major companies which were found to violate Advertising Standards Council of India code during the first quarter of the current calendar year.

ASCI had taken action against 16 advertising campaigns by different companies, of which seven were asked to withdraw, while nine were asked to modify for violation of the codes.

The council asked Dabur India to discontinue its Red Toothpaste commercial after the company was unable to substantiate claims made in a TV commercial, in which it said specific ingredients in the product could give the consumer strong teeth.

Hindustan Lever's Clinic All Clear, which is now being endorsed by Bollywood couple Bipasha Basu and John Abraham, was also on the list of defaulters.

The company was found guilty of "false and misleading" campaigns in its hoardings and radio commercials. HLL had projected the shampoo as a solution to hair fall through its tag-line "baal girney ka sawaal hi nahi" (no question of hair fall). ASCI ordered HLL to remove the hoardings and radio commercials.

BPCL's advertisement featuring speedster Narain Karthikeyen was found to encourage excessive speed and dangerous driving on a busy roadway in the absence of any caution notice to viewers.

The council ordered BPCL to withdraw the commercial and asked it to run a statutory warning in case it wants to continue with the campaign.

First Published: Jun 01, 2006 11:48 IST