Geet Mahabharat - a music-filled animation
After, Hanuman, Mumbai-based production house is coming with the grand Indian epic Mahabharat for the first time.india Updated: Jan 12, 2006 12:14 IST
Asia's animation studio, Toonz, has inked an MOU with Mumbai-based production house Impact Vision to produce for the first time the grand Indian epic Mahabharat as an attractive combination of Animation, Lyrics and Music in Hindi. The song sequences will be suitably strung together to create standard half-hour episodes for television, Toonz CEO P. Jayakumar announced here today.
Mr Satish Mutatkar, CEO, Impact Vision, is also the writer of highly appreciated lyrics for the animated feature film Hanuman, rendered by well known singers like Sonu Nigam, Shankar Mahadevan, Shaan, Kailash Kher, Vijay Prakash, Madhushree and others. Originator of the concept and writer of GeetMahabharat, Satish Mutatkar will be the Creative Director of project.
"This is a very interesting project for the studio," said Mr. Jayakumar, "Creating an animated show that completely hinges around music is a challenge."
"The venture is a novel one and is part of our initiative to encourage programming with strong Indian roots alongside original shows for American and European audiences," Mr Jayakumar added.
Satish Mutatkar said: " Mahabharat is simply the greatest story ever told. With modern Animation and Music we now have the right tools to take it to any audience.
And Hanuman has already demonstrated that there is a huge family audience for Animated mythological subjects presented in a contemporary and attractive manner. It is truly a privilege to team up with a world-class studio like Toonz for a project as exciting as GeetMahabharat.
Earlier, Impact Vision had produced TV serials, docudramas and more than 25 documentaries on subjects like safflower, hearing handicap, breast cancer, bee keeping, coconut cultivation and diamond and jewellery industries.
First Published: Jan 12, 2006 12:14 IST