Geneva Group unveils software for mobiles

Updated on Oct 23, 2007 10:39 PM IST

Geneva Group launches Geneva E2C that enables enterprises to send SMS to upto one lakh customers in 11 Indian languages, reports Devraj Uchil.

HT Image
HT Image
Hindustan Times | ByDevraj Uchil, Mumbai

Geneva Group, a software solutions provider in the telecom sector launched Geneva E2C, a solution that enables enterprises to send SMS to upto one lakh customers in 11 Indian languages, on Tuesday.

The $100-million company, that spent about 17 years developing and readying the technology for commercial use, has based the E2C (Enterprise to Customer) technology on patented ‘Vivid Technologies’ that allows rendering any world language on all electronic display, irrespective of device constraint.

Each SMS, with 1,000-character limit (in English), costs around 25-50 paise depending on the bulk of SMS being sent.

For one lakh SMS the enterprises will need to pay Rs 25,000.

“The technology can help the government as well as companies to SMS people in the language they are conversant with.

This is especially useful for companies with rural penetration and for government in giving a flood, Tsunami or any kind of early warning to people,” Geneva Group Managing Director Murali Krishna Reddy told Hindustan Times.

The company sees no immediate competition to the software solution, which is operable on both GSM and CDMA phones.

Differentiating between the backend-supported translation and ‘Geneva E2C’, Reddy said that the translated SMS reaches the end user within 50 seconds and the handset does not need software to make it language compatible.

The message appears as an image format that is compatible with almost all handsets. “This solution is useful across business communities and has the potential to enhance communication in every vertical,” Reddy said.

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